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Breathe a Little Easier This Valentine's Day: Flowerpetal.com Renews its Commitment to Carbonfree? Flower Delivery

Chicago, IL (PRWEB) January 25, 2008 -- Flowerpetal.com has taken an industry-leading position by offsetting not only its own operations, but also all shipping involved in delivering flowers to its customers. Flowerpetal.com was the world's first florist to offer Carbonfree flower delivery (http://www.flowerpetal.com/index.jsp?info=9) one year ago.

"It seems that our carbon footprint is a way we can personalize and look from within on doing our individual part to reduce greenhouse gases and avert the continuation of global warming. Global warming is a real and serious threat, and it is something that we can all combat in our daily lives," says Mark Benjamin, chief operations officer of flowerpetal.com (www.flowerpetal.com). "It means being responsible and taking responsibility for our actions, whether it's filling up at the pump, or buying toilet paper, taking a trip, or sending flowers to a loved one."

Carbonfund.org (www.carbonfund.org) used its Carbonfree? Shipping application, which was developed jointly with Carnegie Mellon University?s Green Design Institute, to calculate the impact of the shipment and delivery of flowers and then helped flowerpetal.com offset the resulting CO2.

?Unlike many other products, flowers spend most of their existence helping the environment, however, that doesn't mean we can ignore that so much of our product has to be flown in daily from South America,? stated Brian Crummy, president of flowerpetal.com. ?We're taking a good thing and trying to make it better.?

?We applaud flowerpetal.com for their leadership on climate change,? said Eric Carlson, Carbonfund.org?s executive director. ?Not only is flowerpetal.com taking responsibility for the carbon footprint associated with its own operations, it is also making a significant outreach effort to its customers to engage them on climate change and demonstrate how easy taking action can be.?

About Carbonfund.org

Carbonfund.org reduces the threat of climate change by making it simple and affordable for any individual or business to reduce their carbon footprint and support climate-friendly projects. With its easy-to-use calculator, low offset cost per ton of CO2, and certified offset projects, Carbonfund.org is proving that anyone can reduce their impact on climate change easily and efficiently. Carbonfund.org is a 501(c)(3) non-profit organization, and a member of the EPA?s Green Power Partnership, the Chicago Climate Exchange, and Ceres. (http://www.carbonfund.org)

About flowerpetal.com

Flowerpetal.com is a progressive flower and gift e-tailer focused on providing simple and convenient gifting solutions in a socially responsible manner. Flowerpetal.com is based in Chicago and is a wholly owned subsidiary of Lemonade Pi, Inc. (http://www.flowerpetal.com).

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